Questions to Ask When Hiring a Professional SEO Consultant  

If your website does not show on up the Google, Yahoo or Bing’s first page of search results, your potential clients may not even know that you actually exist. As a matter of fact, better visibility in search engines can be very critical when it comes to boosting your site visits that can lead to an increase in brand awareness as well as much higher profits and sales.  

 

However, what if you’re lacking the technical expertise and time to improve the search engine ranking of your website? It may make sense to call in a reliable, experienced and reliable general search engine optimization or local SEO Toronto expert. In this article, you will be able to learn the most important things to ask when you are considering prospective search engine optimization experts.   

1. Ask a List of Past and Current Clients
   A reputable and highly skilled search engine optimization consultant must be open enough when it comes to sharing a list of former and current clients as well as his or her own contract information. According to experts, these certain references can help a lot in gauging how effective and reliable the potential SEO candidate is, and verify that the contractor or company did work on certain search engine optimization campaigns. Customers might not provide you with specific analytics, however, they must be able to let you know if they really saw a good or beneficial impact on their own search engine ranking, most especially in gaining an audience and in conversions, as a direct outcome of the efforts of a search engine optimization expert.   

2. Ask If They Can Improve Your Search Engine Rankings
   You should steer clear of search engine optimization consultants who will not freely discuss their standard methods in a detailed manner. According to experts, it’s very important that search engine optimization specialists must explain in details all the strategies that they will use for your website to drive up in search engine ranking, and estimate accurately how long it will take to get the goals of the search engine optimization campaign that you have both agreed upon.  

Furthermore, you should also make sure that the proposal of the potential SEO candidate should include your website’s initial technical review in order to weed out problems that can possibly lower down your website’s search engine ranking and this includes error pages and broken links. In addition to that, consultants must also provide an optimization on the page, which is referred to as a process in order to make your site as SEO friendly as possible. It also involves improving the URL of your website and its internal linking structure, together with developing the titles of your web page, tags, and headings.  

Aside from that, you should also ask potential search engine optimization consultants if they can be able to provide you with off page search engine optimization strategies in order to raise awareness of the content on other sites, usually via social media platforms, press releases, as well as blogs.